After Whole Foods found out that Bethenny Frankel's Skinnygirl cocktail natural ingredients were not so natural, the powerhouse chain pulled the product from its shelves.
“There are no ingredients listed on the bottle,” one nutritionist tells me. “Bethenny has been promoting the drink on and off-camera for years [as] full of 'natural flavors, lightly sweetened with agave nectar and made with premium Blue Agave clear tequila,' but that’s about all we know about its ingredients."
The reality star, who has told many friends "you have to fake it until you make it," has been doing just that.
“Whole Foods isn’t about faking anything,” a store worker, who did not have permission to speak on behalf of the company, told me. “The store prides itself in selling the best quality whole products that our high-end consumers expect. Not novelty products that are shaded with secrecy.”
What’s amazing is how quiet this big blow to Frankel’s brand has remained. Neither The Skinnygirl website nor the Whole Foods site mentions the withdrawal. And no response was given from either the company or Frankel’s spokesperson.