Never underestimate the element of surprise. Or Beyonce.
Last Thursday, the pop star shook up the music world by announcing and dropping a new, self-titled album on iTunes out of the blue. It's already a massive success, with 828,773 in sales over a record-breaking weekend.
One cool way to see just how big of the surprise it was is with an interactive map created by Twitter itself. It shows where and when people started tweeting about Beyonce. The U.S. East Coast was particularly enthralled.
Check out the map below.
With that kind of success, you need to just dance.
[h/t Twitter Music via Time]