Food & Drink

Big Red Soda: The South's 'Deliciously Different' Cream Soda (VIDEO)

It's really sweet, and has one of the strangest marketing campaigns we've ever seen.

Big Red is less interesting as a soda than a brand, to be perfectly honest. This bright red, cream soda-ish drink is beloved throughout Texas and the south, for it's sweet, bubbly properties. Some say it's cream soda, some say Big Red is flavored like bubble gum. What we can tell you for sure: it's really sweet, and has one of the most hilariously strange marketing campaigns we've ever seen. As Serious Eats perfectly quipped, "In our minds, this isn't what red tastes like."

Big Red was invented in 1937 in Waco, Texas (that's Dr. Pepper country, guys), and was originally dubbed Sun Tang Red Cream Soda -- whatever that means. Now distributed by the Dr. Pepper Snapple Group, the syrupy soda has found its way up north thanks to devoted fans, ex-pats and lovers of all things... well, red. While Big Red doesn't have a stirring history to tell you, their present is pretty interesting, in that it's incredibly strange. Their slogan, "Deliciously Different," is just about exactly right.

Along with creatively different commercials, Big Red has launched one of the most outlandish, bizarre series of webisodes, using the drink as, basically, rocket fuel for garage-based science experiments. You'll find our favorite, an experiment with Pop Rocks and soda gone terribly, terribly wrong, below.

Do we recommend that you rush out and buy a bottle of Big Red? Only if you love sugar, or are committed to supporting the strange brains behind these maniacally special videos.

Are you a Big Red lover? Can you please tell us what you think it tastes like in the comments?

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