On Monday, Bill Cosby's Twitter account posted a link to a meme-generator on the comedian's website and playfully told followers to "Go ahead, meme me!" But what was intended as a fun activity for fans went very wrong when some users created memes referencing rape allegations previously brought against the 77-year-old comedian.
According to Vulture, the memes had to be submitted for approval, and Cosby's PR team apparently realized what was going on and took the meme-generator down. Nevertheless, some of the memes found their way to Twitter, where they were posted with the hashtag #CosbyMeme.
Roughly 10 years ago, multiple women came forward to accuse Cosby of sexual abuse that allegedly took place as far back as the 1970s and as recently as 2004. Cosby was never criminally charged, and in 2006 he settled a civil suit with one of the women.
A recent standup bit by comedian Hannibal Buress re-ignited the controversy surrounding Cosby. "It wasn't my intention to make it part of a big discussion," Buress later said of his jokes about the allegations. "It was just something I was doing at that venue, right there."
A representative for Cosby did not immediately return a request for comment.