Hannity’s show on Monday moved into the 9 p.m. slot, putting it in direct competition with Maddow, and he won big in the ratings.
That led to some gloating by O’Reilly, although he never mentioned Maddow by name:
O’Reilly: I want to tell everybody, last night Hannity kicked MSNBC’s butt.
Hannity: No, no. Say it. You can say “ass.”
O’Reilly: Didn’t beat that woman. Didn’t... didn’t eek by. Slaughtered her.
See the full exchange above.