The allegations building against Bill O'Reilly are apparently taking a harsh toll on his trustworthiness and favorability among Americans.
Only 35 percent of Americans still find the Fox News host trustworthy, while 21 percent find him "very untrustworthy" and 16 percent find him "somewhat untrustworthy," according to a HuffPost/YouGov poll conducted this week.
Thirty-seven percent of participants now have an unfavorable view of the host.
The poll also revealed that half of Americans have now heard about the allegations against him.
O'Reilly has come under intense scrutiny in recent days after a report in Mother Jones revealed several inaccuracies in his war reporting experiences during the 1982 Falklands War. Since then, several other accusations have been made against the host, claiming that he embellished or lied while covering other wars and conflicts.
Prior to the controversy, O'Reilly had actually been named the most trustworthy news anchor on more than one occasion.
In a 2011 poll conducted by Boston's Suffolk University, results showed that Americans who were most likely to vote in the 2012 presidential election said O'Reilly was the most trustworthy name in news. Of the 1,070 Americans polled, 28 percent (No. 1) said that Fox News was the network they trusted most.
In 2008, a Zogby poll by the Independent Film Channel found Fox News to be the most trusted network among its participants and named O'Reilly the second most-trusted news personality.
Other surveys have placed O'Reilly further down the ranks.
A bit of a silver lining for the host: the majority of Americans surveyed do not think O'Reilly should have to resign for his actions, but rather, that he should issue a public apology and explanation on his show. Twenty-one percent say that he should resign, and 10 percent say that he shouldn't do anything at all.
And while only 35 percent find him trustworthy, that's still 1 percent more than Brian Williams, the NBC "Nightly News" host who has been suspended following allegations that he too embellished several facts in his reporting, specifically his Iraq war reporting. A HuffPost/YouGov poll conducted at the time of the suspension found that only 34 percent of Americans still viewed Williams as trustworthy, with his net favorability at -5 percent.
The HuffPost/YouGov poll consisted of 1,000 completed interviews conducted Feb. 25-26 among U.S. adults using a sample selected from YouGov's opt-in online panel to match the demographics and other characteristics of the adult U.S. population.
The Huffington Post has teamed up with YouGov to conduct daily opinion polls. You can learn more about this project and take part in YouGov's nationally representative opinion polling. Data from all HuffPost/YouGov polls can be found here. More details on the poll's methodology are available here.
Most surveys report a margin of error that represents some, but not all, potential survey errors. YouGov's reports include a model-based margin of error, which rests on a specific set of statistical assumptions about the selected sample, rather than the standard methodology for random probability sampling. If these assumptions are wrong, the model-based margin of error may also be inaccurate. Click here for a more detailed explanation of the model-based margin of error.