Bing's Latest Attempt To Get You To Switch From Google? Emoji

Bing's Latest Attempt To Get You To Switch From Google? Emoji
Bing trying to challenge Google.The Search for a rivalIllustration by Dave Wheeler for @TIME
Bing trying to challenge Google.The Search for a rivalIllustration by Dave Wheeler for @TIME

Bing has a new tactic in its effort to catch up with its much more popular search engine rival, Google: tiny smiley faces.

The Microsoft search engine announced in a blog post Monday that it now supports emoji, so you can incorporate your favorite broken hearts, dancers and smiley faces into your searches. The trick will work in all English markets on desktop and mobile.

Bing isn't the first search engine to integrate emoji. Yahoo apparently already offers emoji support, and Yelp introduced support back in April. So when is Google going to catch up? Who knows, but the company did not get back to us when we tried to ask.

When could emoji searches possibly be useful? Maybe when you’re unclear what a particular emoji means, or if you were just too lazy to type out the actual word.

bing search easter
In case you didn't know what those giant stone head statues were.

Bing gave a few examples of possible search in a blog post:

bing search emoji
Typing the word donut just would have taken too long.

emoji support search
Bing and Yahoo support emoji, but Google hasn't taken the hint, yet.

Yahoo did not respond to a request for comment from The Huffington Post.

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