Mark Bittman: How McDonald's Screwed Up Oatmeal

Bittman: How McDonald's Screwed Up Oatmeal
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There's a feeling of inevitability in writing about McDonald's latest offering, their "bowl full of wholesome" -- also known as oatmeal. The leading fast-food multinational, with sales over $16.5 billion a year (just under the GDP of Afghanistan), represents a great deal of what is wrong with American food today. From a marketing perspective, they can do almost nothing wrong; from a nutritional perspective, they can do almost nothing right, as the oatmeal fiasco demonstrates.

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