After all, it’s 2018, and beauty junkies of all colors definitely aren’t here for whitewashed cosmetics. Luckily, there are a ton of black-owned beauty brands, including Unsun and Juvia’s Place, catering to the beauty needs of women (and men) of color.
Below, check out 11 black-owned beauty brands you’ll definitely want to add to your makeup bag:
CORRECTION: A previous version of this story incorrectly stated the founding dates for Marie Hunter Beauty and Laws of Nature Cosmetics. They were founded in 2016 and 2015 respectively.