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This year’s Prime Day finally officially kicked off on Oct. 13 and ends Oct. 14.
For the past five years, Prime Day has featured deals on everything from Instant Pots to Dyson vacuums and Toshiba TVs. Even other big box retailers such as Target and Walmart have started to hold their own sales right around Prime Day.
But for small businesses, which have been hit hard by the ongoing coronavirus pandemic, it can be hard to compete with well-known retailers. In particular, Black and Latino-owned businesses have struggled to stay afloat.
Whenever you’re shopping online or IRL, it’s important to support small businesses. If you’re scrolling through Prime Day this year, you can buy from small businesses right on Amazon.
At the end of September, Amazon introduced a storefront dedicated to Black-owned brands that you can find on the site. Here you can shop from businesses such as Live by Being, a natural beauty brand, and Iya Foods, which sells spices and seasonings.
For Prime Day, we went ahead and identified a few of the Black-owned businesses that you can buy from on Amazon. Remember, you can support these businesses on Prime Day and beyond.
Take a look.