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This year’s Prime Day finally officially kicked off on Oct. 13 and ends Oct. 14.
For the past five years, Prime Day has featured deals on everything from Instant Pots to Dyson vacuums and Toshiba TVs. Even other big box retailers such as Target and Walmart have started to hold their own sales right around Prime Day.
But for small businesses, which have been hit hard by the ongoing coronavirus pandemic, it can be hard to compete with well-known retailers. In particular, Black and Latino-owned businesses have struggled to stay afloat.
Whenever you’re shopping online or IRL, it’s important to support small businesses. If you’re scrolling through Prime Day this year, you can buy from small businesses right on Amazon.
If you didn’t know, Amazon has its own section of small American-owned businesses. Think of the curated “handmade” collection such Etsy — a marketplace where makers can sell their products.
At the end of September, Amazon introduced a storefront dedicated to Black-owned brands that you can find on the site. Here you can shop from businesses such as Live by Being, a natural beauty brand, and Iya Foods, which sells spices and seasonings.
For Prime Day, we went ahead and identified a few of the Black-owned businesses that you can buy from on Amazon. Remember, you can support these businesses on Prime Day and beyond.
Take a look.
On Amazon, you can buy Bask & Bloom products such as a top-rated moisture cream and a watermelon seed pomade to smooth away edges and roots.
Check out Bask & Bloom at Amazon.
Childhood friends Pernell Cezar and Rod Johnson started the brand, which donates 5% off its profits to at-risk youth programs.
Check out BLK & Bold at Amazon.
The brand now carries different kinds of baby essentials, including skin care items, diaper bags and anti-scratch mittens.
Check out Darlyng & Co at Amazon.
Founder Toyin Kolawole is Nigerian American and told Amazon that "being able to showcase this through Iya Foods has been the most rewarding adventure of my life."
Check out Iya Foods at Amazon.
The Tennessee-based brand, which launched in 2017, now has luxury skin care, lip care, nail care and other grooming products.
Check out Leovard at Amazon.
The products are natural, cruelty-free and vegan.
Check out Live by Being at Amazon.
You can shop the brand's turmeric facial scrub, red clay mask and vitamin C drops to give yourself a glow.
Check out Minimo Skin Essentials at Amazon.
On Amazon, you can buy hair care products from the brand, such as the Super Sweetback Treatment and Crème de la Crème, a creamy conditioner that can detangle dry hair.
Check out Miss Jessie's at Amazon.
"All formulas are gender-neutral, American-made, vegan, cruelty-free and free of synthetic fragrances and aluminum compounds," Sarah Ribner, co-founder, told Amazon about the brand's deodorant.
Check out PiperWai at Amazon.