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5 Signs From The BlackBerry 10 Launch That BlackBerry Has Become Desperate

NEW YORK, NY - JANUARY 30:  BlackBerry President and Chief Executive Officer Thorsten Heins (R) looks on as new BlackBerry Gl
NEW YORK, NY - JANUARY 30: BlackBerry President and Chief Executive Officer Thorsten Heins (R) looks on as new BlackBerry Global Creative Director Alicia Keys speaks at the BlackBerry 10 launch event at Pier 36 in Manhattan on January 30, 2013 in New York City. The new smartphone and mobile operating system is being launched simultaneously in six cities. (Photo by Mario Tama/Getty Images)

BlackBerry, the once-great smartphone maker that became victim No. 1 of Apple's iPhone, revealed two devices running on the firm's new operating system, BlackBerry 10, on Wednesday. It's nice that a struggling company try to finally pull itself up by its bootstraps after so many delays. Unfortunately, the build-up and the ceremony itself reeked of desperation.

For BlackBerry, a resurgence will have to overcome writing that has long been on the walls. From 6,000 layoffs in June 2012 to declining interest in the the company's signature phones, BlackBerry has their work cut out for them. But that's fine, everybody loves a good comeback story, right?

If Wednesday's launch was any indication, it will need to be quite the comeback.

Let us count the ways the presentation and build-up were a miss:

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5 Signs BlackBerry Is Desperate
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