Blockbuster's Last In-Store Rental Was 'This Is The End' (Of Course)

Blockbuster's Last In-Store Rental Couldn't Be More Fitting

Say what you will about Blockbuster, the company knew how to take a DVD, apply various corporate labelings to it and place it on a shelf.

So when the dying cultural titan (or evil corporate behemoth, depending on your personal experience) closed its in-house U.S. rental business this past Saturday, what was the final purchase? Perhaps it was some fabled flick, like Spartacus or The Godfather or something? Nope, it was that Seth Rogen flick you didn’t see:

Rogen took this opportunity to go sentimental on us, despite the company’s reputation for having a limited selection and astronomically high fees:

Yes, Seth, please keep going:

What happens to a dream deferred? Does it dry up like a raisin in the sun? Or does it rent out a Rogen flick and call it a day? Now we know: The latter.

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