Here's a paradox: BMW of North America is under fire from a gay-advocacy auto Web site for advertising in gay and lesbian magazines.
Gaywheels.com called BMW hypocritical, pointing out that the automaker targets "the deep pockets" of gays and lesbians by advertising in publications like The Advocate but doesn't offer domestic-partner benefits to employees.
Gay and lesbian consumers want to spend their money with gay-friendly companies," Joe LaMuraglia, publisher of Gaywheels.com, told Advertising Age. "A lot of people will see companies advertising in gay media and assume they are gay friendly."
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