Bon Appétit Marks New Era With Cryptic 'Bite Me' Ad Campaign

Soon, Condé Nast Publications will seek attention with an irreverent invitation to readers and advertisers to reconsider its venerable food magazine, Bon Appétit, which competes in a crowded category that is changing faster than the menu board on a taco truck.

An advertising and promotional campaign for Bon Appétit and its Web site,, is scheduled to begin next Monday. It will carry an assertive theme, "Bite me," that may topple some chefs' toques.

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