Most restaurant owners want the best-possible rating on Yelp, but Davide Cerretini is very happy to report that, based on more than 1,200 reviews, his Italian eatery has a dismal one-star score.
Cerretini lost his taste for Yelp when his own Botto Bistro in Richmond, California, began attracting reviews that were more negative than usual after he stopped advertising on the site. He told HuffPost Live's Josh Zepps on Thursday that Yelp's algorithm for featuring top reviews is not transparent enough, and he felt the absence of his advertising dollars was related to his restaurant's diminishing rating.
To combat the problem, Cerretini got creative. He started offering a discount in exchange for giving Botto Bistro a one-star Yelp review, and customers complied en masse.
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