Brad Pitt Is The First Male Face of Chanel No. 5 (UPDATED)

It's official: Brad Pitt has evolved from his disheveled days into a sleeker, more polished Brad. The newly coiffed actor has been chosen as the first male face of Chanel No. 5 perfume, E! Online reports. (Gaspard Ulliel appeared in a Chanel men's fragrance ads, but at least as far as we can tell, he was never the official spokesperson of No.5.)

Mr. Pitt will join the ranks of past promoters of the scent Nicole Kidman, Audrey Tatou and Catherine Deneuve when the ads are released overseas later this year.

The campaign is scheduled to shoot in London this week, and we're interested to see Karl work his magic on the dreamboat. No word from team Brangelina on exactly why he's taken on the duty of embodying the couture house's best-selling fragrance, but the couple will reportedly take home a seven-figure paycheck from the modeling gig. Brad must have taken George Clooney's advice when he made the high-paying overseas product-shilling deal.

This kind of endorsement begs the question: Why is Brad repping one of the most iconic women's scents? He's not exactly the epitome of the effeminate fragrance's target demographic. If the new Chanel face stays mum, we'll just have to wait until we see the ads to piece this together.

UPDATE: It's confirmed! Chanel tweeted on Wednesday morning:

Check out Brad and Angelina's style below to get a refresher on the new fragrance aficionado's many looks with his feminine other half.