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Healthy Living

Here's Brandon Marshall's Next Move To End Mental Health Stigma

Score one for awareness.

Now this is what we'd call a touchdown.

NFL player Brandon Marshall recently partnered with sporting company Under Armor to create a line of workout wear that double as mental health advocacy. The products will benefit Marshall's initiative Project 375, which aims to support people living with mental illness.

"I'm in tears writing this because I'm so excited to announce we are finally launching our product line that one day will bring millions of dollars to the mental health community," Marshall wrote on Instagram, announcing the line. "We will galvanize 100 million-plus Americans that are affected by mental health issues like the cancer and HIV community did 25 years ago."

I'm in tears writing this because I'm so excited to announce we are finally launching our product line that one day will bring millions of dollars to the mental health community. Two years ago I read a book called blockbuster written by Professor @AnitaElberse a professor at Harvard University and then reached out to her to pick her brain on how we can build our foundation @project375. Not only did she fly to Chicago and sit down with me but she also put together a team that spent three months developing a case study where we studied Livestrong, Magic Johnson, Michael J Fox, Boomer Esiason, Doug Flutie, and a couple other World changers. This is when we dreamed about finding an anchor partner to help us raise money to do two things. #1 Raise #crazy awareness and #2 connect individuals with the resources they need to get help. It cost me $120,000 to get the proper help that saved my life and that's #crazy. Two years ago we flew to Baltimore with a beautiful presentation and asked one thing. Please give us the opportunity to show that we can perform. We will galvanize 100 MILLION+ Americans that are affected by mental health issues like the cancer and HIV Community did 25 years ago. So PLEASE help us sell out so we can prove that WE ARE 1️⃣. GO NOW and Pick up some of the new @PROJECT375 line from @UnderArmour while they last. Link is in my bio. I'll also be in the Soho Store tomorrow at 430pm for the launch. Come and buy something from our collection and win $1,000 shopping spree. These benefit PROJECT 375's mission to eradicate the stigma surrounding mental illness and disorders. #MindOverMatter #IAmAware #CrazyStigmaGreen

A photo posted by Brandon Marshall (@bmarshall) on

The line, which is available now for purchase, features shirts ($24.99) and specially designed football cleats ($139.99). Each product features lime green detailing, which many anti-stigma organizations in the mental health community have adopted as a signature color, including Project 375.

Marshall, a New York Jets wide receiver, has been publicly advocating for mental illness acceptance for years.

He launched Project 375 after his own experience with borderline personality disorder in an effort to eradicate the negative stereotypes associated with psychiatric conditions. Research shows that stigma can act as a barrier for people with mental illness and prevents them from seeking treatment.

And showing society that mental illness doesn't discriminate -- not even against high-profile NFL stars -- is an important message when it comes to erasing the stigma.

"We need to accept that mental illness is a disease -- and like any other disease, it needs stronger research, early screening and treatment, especially for young people," Marshall wrote in a HuffPost blog. "We need more robust education in schools, the enlightened support of news and entertainment media, and the advocacy of high-profile figures, like myself, willing to step forward."

Bravo.


Also on HuffPost:

11 Quotes That Perfectly Sum Up The Stigma Surrounding Mental Illness