"Breastaurants," the term used to describe restaurants that feature scantily-clad women as waitresses, are poised to become one of the fastest-growing restaurant categories, according to Entrepreneur magazine. Although it is hard to tell exactly how much these restaurants gross since they are lumped into the more general casual dining category, Hooters sales now net about $1 billion annually, after increasing from the past few years.
Hooters is probably the most familiar breastaurant, but there are several other chains nipping at its heels, all offering their own spin on push-up tops and tight bottoms. Celtic-themed sports bar Tilted Kilt Pub & Eatery CEO Ron Lynch explains his chain's concept to Entrepreneur, "We sell on sex appeal, but we are sexy classy, sexy smart or sexy cute. Not sexy stupid or sexy trashy." Randy DeWitt of the Twin Peaks chain feels similarly (restaurant name notwithstanding?), explaining that Twin Peaks has much better quality food and more "finished" uniforms for the girls.
Lynch's crew practices "'touchology," which isn't quite as dirty as it sounds. His waitresses touch the table often to make the guests feel welcome. DeWitt echoes Lynch's service philosophy; his regulars are greeted by name and often request specific waitresses, also by name.