For Bridgestone's first Super Bowl commercial of 2012, they introduced their tire technology to the NBA by creating basketballs that don't make any sounds when you dribble. For its second ad, they introduced their tires to the NFL in a way that will make the league even safer for quarterbacks.
The tire company somehow created a ball that can controlled by the quarterback to the point where he can direct the pass while the ball is in flight. Of course, this won't make cornerbacks or safeties happy. Just ask Deion Sanders, who immediately complained to the refs about his former teammate's ball control.
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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
How does this Super Bowl ad stack up?