Bud Light has tapped Seth Rogen and Amy Schumer to help them celebrate LGBT Pride Month and the one-year anniversary of the U.S. Supreme Court's historic ruling on marriage equality.
Rogen and Schumer are the stars of the beer giant's brand new television commercial, "Weddings." In the clip, which debuts on Wednesday, the comedians toast a gay couple at a raucous reception as they point out how the pitfalls of a same-sex wedding are, well, the same as any wedding. Keep your eyes peeled for a hilarious cameo by Schumer's pal Bridget Everett, a New York comedian and cabaret star who was also featured in "Trainwreck" last year.
"Bud Light proudly supports everyone's right to marry whoever they want," Rogen declares at the end of the clip.
"Weddings" is an extension of the "Bud Light Party," an ongoing election year effort meant to promote the Anheuser-Busch beer as an "inclusive, positive and fun brand," which kicked off at Super Bowl 50 in February with a politically-themed ad starring Rogen and Schumer. The clip will be broadcast on primetime television, while images will be featured on rainbow-lit billboards, organizers said in a press release.
Alex Lambrecht, the vice president of Bud Light at Anheuser-Busch, said that including the marriage equality effort made sense in a campaign that "champions inclusivity."
"By featuring Seth and Amy at a same-sex wedding, we’re showing how all weddings -- regardless of who is getting married -- share many similarities and moments to celebrate," Lambrecht said in a statement. "We created this spot because equality for all Americans is a concept that unites many Bud Light drinkers.”
Cheers to you, Bud Light, for shining the spotlight on equality!
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