With one little tweet, Burger King turned the fast food game upside down.
As Wendy's uses boy bands to bring back #pretzelbuns and McDonald's is introducing Tofu McNuggets and testing out a 60-second drive-thru, Burger King proved great marketing is possible in 140 characters or less:
Truly living up to their old "Have it your way" mantra, Burger King announced that they were bringing back a customer favorite a few days ago, and the response has been overwhelmingly positive. While we could go on and on about the package of 9 fries sold for $2.89 that are coming to you for 12 weeks only starting TODAY, we'd rather check out the awesome #chickenfriesareback reactions on Twitter:
when someone u got over walks into ur life years later #chickenfriesareback
— amanda caputo (@urababetbh) August 11, 2014
BK CHICKEN FRIES ARE BACK BABY
Retweet to save a life!!
— Zackery Pylant (@ZackeryAustin7) August 11, 2014