It’s a flame-grilled twist on re-gifting.
Burger King customers in Miami Beach, London and Brazil can bring unwanted Christmas presents to select stores to trade for a Whopper.
Itchy sweaters... Trump neckties... smelly candles... Trump socks... and more no longer have to get stashed into your closet until being passed along to a new victim recipient.
Instead, you can bring them to the BK at 910 Arthur Godfrey Road, the one in Leicester Square in London and a yet-to-be-specified location in Brazil on the day after Christmas, and get a burger in return.
It’s not yet clear if other locations will be participating, but you’ll also have a shot at doing a virtual exchange online. The first 100 people to post a picture of an unwanted gift with the hashtag #WhopperExchange on Twitter or Instagram will get a “surprise gift” from the company.
“We are always looking for ways to surprise our fans, no matter if they were good or naughty,” Fernando Machado, the company’s senior vice president for brand management, said in a news release. “The Whopper Exchange will offer our guests the chance to get a flame-grilled gift in exchange for an unwanted one. Because this holiday season, we want everyone to receive something they will love.”
Miami New times said the company will donate the unwanted gifts to the Miami Children’s Initiative, and BK reserves the right to reject gifts and limit the number of exchanges.
(h/t Mediaite)
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