Business and Politics: Are We Really "Free to Be You and Me"?

Are we really free to be you and me? Yes and no. In a highly charged political season such as we are in now, a business professional's political activity should reflect what he or she is comfortable with while remaining steadfast in one's beliefs.
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When I was a young mother, one of my favorite anthologies to share with my sons was Marlo Thomas' Free to Be You and Me, a compilation of lessons of inclusiveness from celebrities such as Alan Alda, Diana Ross and Carol Channing. While published in 1974, its theme rings true today.

The horrors in Dallas and Baton Rouge took center stage at both the Republican and Democratic Conventions, further underscoring the divisiveness of our country. Friends are unfriending friends on Facebook because of their political views, and tolerance (or intolerance) seems to be overtaking our conversations. Exclusivity and inclusivity are words tossed around like breadcrumbs.

One might ask, "When did it become OK not to be civil; to ratchet up a conversation to an argument? Where are the days when one could respectfully debate and challenge one another, perhaps even learn from a different perspective rather than turn contrary views into a shouting match or shut down?"

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We are often advised to steer clear of politics, religion and sex, especially in social dialogue. But with the presidential election taking center stage, it is hard to refrain from discussing candidates, party platforms or the latest blunder. And because of the antagonistic tone of this presidential election, it is at times even more difficult to hold one's tongue.

As a business owner, I constantly ask myself, "How far can I go"? Am I able to freely express my sentiments, risking the ire of clients and employees, or am I free to speak my opinions and beliefs publicly? And what about my staff and their views, especially on their personal social media platforms?

CareerBuilder's most recent survey on politics at work reported that 36 percent of employees discuss politics at the office. Of those, more than one in five said it led to a fight with a work colleague.

What's a business owner to do? In the workplace, employers have wide discretion when it comes to permitting or preventing political dialogue and advocacy. While legal guidelines may vary state to state, the litmus test is if the discussion or activity interferes with the employee's job or the business' objectives, the employer can curtail said discussion or actions. In most states, however, one's activity on social platforms is not necessarily regulated. To ensure that political engagement is consistent with a company's mission-and comfort level- it is best to have your company policy regarding politics stated in the employee handbook. Furthermore, it is a good idea to send reminders about the do's and don'ts, especially during election season. John A. Snyder with Jackson Lewis, LLP, sets forth ten questions on politics and the workforce (click here for his "Top 10 Questions Regarding Political Dialogue in the Workplace).

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For me, as the owner of a public relations firm with clients in both business and nonprofits, fervent involvement in this election takes thoughtful consideration. I have been politically active for most of my adult life, and in my area of southeast Louisiana, I often find myself in the minority. While I may not agree with the political beliefs of some of my colleagues and friends, it is important to remain respectful, acknowledging that everyone has a right to his or her own opinion. While maybe not as vocal as I would like at times, I hope that the way I conduct my business and the clients we serve are testament to my integrity and inclusiveness. As a business owner, I realize that sticking up for what I believe does not have to be confrontational. In communicating my beliefs, I analyze each circumstance to determine appropriateness. On the "safe" side, that may mean sharing a Facebook post with or without a comment, asking rhetorical questions that may inspire people to consider a different perspective, arming friends and colleagues with information or strategies or making a contribution. Publicly, yard signs, fundraisers and email endorsements may be my choice.

So back to Marlo Thomas: Are we really free to be you and me? Yes and no. In a highly charged political season such as we are in now, a business professional's political activity should reflect what he or she is comfortable with while remaining steadfast in one's beliefs. For me, as a business owner in this election cycle, that means approaching each situation respectfully, without inciting confrontation. Find your comfort level-one that does not compromise your beliefs but allows you to live harmoniously with "the other side."

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