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The Inside Story Of Business Insider's $442 Million Sale To Axel Springer

In 2009, in the middle of the financial crisis, Business Insider was running low on cash.

Over the prior year, the stock market had tanked as the economy plunged into the deepest recession since the Great Depression. Business Insider, a newly formed website that had grown out of a two-year-old tech publication called Silicon Alley Insider, only had six months of cash in the bank. And investors weren't banging the doors down.

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