MEDIA

BuzzFeed Changes Editorial Standards To Allow Sponsorships In Entertainment Programming

BuzzFeed’s editorial standards were modified earlier this week to allow for greater collaboration between the company’s editorial and advertising staffers, a move BuzzFeed’s editor in chief says will enable the company to keep pace with promotional standards in the entertainment industry.

This week’s update to BuzzFeed’s standards is the latest in a series of editorial policy changes that have come as the company has evolved from a burgeoning Web startup to a journalistic powerhouse with a growing newsroom and satellite editions scattered across the globe.

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