The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Devaraj Southworth, CEO and Co-founder of Thirstie.
Alcohol is a heavily regulated industry, and because of that the way consumers have traditionally purchased alcohol has not changed much. Thirstie has created quite a disruption within this industry; how did this come about?
There are companies delivering products within the food, transportation, grocery industries, however within the wine and beverage industry we immediately noticed there was no one clear technology leader. We wanted to be the technology company to take an innovative approach to alcoholic beverage distribution. Of course, we had to address the legal challenges and that was about solving business challenges on a consumer side as well as the distribution aspect.
I’m having a party, I’m about to run out, or I want to have a party and I need to stock up - I can now call Thirstie.
Yes, call Thirstie! We created a system that would enable the consumer to use their mobile device to purchase alcoholic beverages and have them delivered to their home within the hour. We also offer more specialized products that can be delivered within 3 days as well as integrated recipes as a way to wrap our consumers in a fabulous value added experience.
Read more on this article here at the C-Suite Network.
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