After an Internet commenter body shamed Jenny Rushmore, hundreds of Instagram users rallied on Instagram and fought back -- with cake.
Rushmore, a blogger who sews her own outfits, posted a photo on Instagram of a sketch of a swimsuit she was planning on sewing this summer. She then received a comment from someone she didn't know.
"A random man I don't know posted that I'd never be beach body ready and that I should eat less cake," Rushmore told The Huffington Post in an email.
In response, Rushmore shared this perfect Instagram post:
"Also: to the random jerk who fat shamed me this morning in a comment and suggest I eat less cake: as you can see from this pic my life is just a sad mess, so I'm glad you've helped steer my dietary choices, cheers!" she wrote in the caption.
Rushmore, who is from Scotland and now lives in Boston, added #CakeWithCashmerette to the post, a reference to the name of her blog. Shortly after, others picked up the hashtag and started spreading their own messages of body positivity.
Other Instagram users began posting photos of themselves nibbling on desserts and added the hashtag along with supportive messages. Rushmore said she "had absolutely no idea" that the hashtag would take off like it has. It currently has 350 posts on Instagram, many of which Rushmore has reposted.
"I think what it shows is that huge numbers of people are tired of body shaming, of being judged by strangers who have no idea about our lives, health or experiences," she said. "Plus it's a chance to eat cake, and who doesn't like cake?"
As for Internet trolls, Rushmore is glad to see others standing up to them online. She also had a message of appreciation for the one who sparked the #CakeForCashmerette movement.
"I really have to thank the troll, because thanks to his thoughtless comment, not only have lots of women had the chance to eat more cake, but the message about body positivity and saying no to body shaming has traveled all around the world."
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