I am thrilled to be a part of the HuffPo... Woo Hoo!
Alright, it's time to get down to biz. And, when I say biz, I actually do mean business!
Starting a new business is often referred to as the "American Dream," but it's not always so dreamy for many entrepreneurs. The phrase "9 out of 10 new businesses fail in the first 5 years" is all too true, for most. Getting bogged down with payroll, workers' comp, taxes and legal issues are the harsh realities for anyone launching their own business. Now, imagine the uphill battle for eco-innovators who are creating environmental and sustainable products and services to compete with mainstream business... in a country that's just beginning to see the value of "green."
Who would be crazy enough to try and start something under such tough parameters? Allow me to introduce you to the eco-entrepreneur.
The eco-entrepreneur is a rare bird that believes "making money" and "doing good" are not mutually exclusive. This is a person whose goals are to provide better products, services or innovations while leaving a minimal footprint on the environment. Eco-entrepreneurs live today, to green the world of tomorrow.
How do I know so much about the plight of the eco-entrepreneur? My husband, Marty Metro, and I started the earth-friendly company UsedCardboardBoxes.com so I've had a first hand look at the craziness that it takes to make a green business successful.
I figured, if I'm interested in greenovators, what they've gone through to get where they are, their lessons learned and all that crapola, then you probably are, too! So, that's what I'll be doing here on the HuffPo... I'll be introducing you to some great green innovators. We'll be looking at the good, the bad and the ugly, but you can rest assure that they'll all be do-gooders who are going green to make green.
If you know of any eco-entrepreneurs who should be highlighted here, please leave a remark below or contact me a tracymetro.com.