Cameron Diaz Tag Heuer Campaign Bills Actress As 'Beautiful Rebel' (PHOTO)

Looks like her whirlwind fashion mission to Paris Couture Week was a success: Cameron Diaz has landed herself a new brand ambassador gig.

The "There's Something About Mary" star (because really, that's how we'll always think of her) has been chosen by Swiss watchmaker Tag Heuer as a spokesperson and muse for its new Link Lady collection. Diaz appeared on Basel, Switzerland, on Wednesday, writes Women's Wear Daily, posing in an LBD, LivHaley stud earrings and Tag's steel and diamond Link Lady watch.

But despite Cameron's elegant look, she's being billed as the "Beautiful Rebel," according to Tag Heuer:

Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring time-keeping devices challenge every principle in watch-making; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde.

We're not exactly sure what that means, but at least Cameron's in good company: Leonard DiCaprio is also a Tag Heuer "Beautiful Rebel." (Tiger Woods, at one point, was a Tag brand ambassador as well, but his rather un-beautiful and extremely rebellious behavior got him booted from the job.)

Cameron looks lovely in the new campaign (including a making-of video that appears on -- check out her first spot below. What do you think?


Cameron Diaz Style Evo(CLONED)