2017 looks to be the year that the celebrity world seems to be stepping forward and using the BAFTA, Oscars and Grammy stage to view strong political standpoints. However, no matter how much I have praise for the likes of Stephen Fry, Meryl Streep, Ken Loach and others highlighting key social and global political concerns, I can’t help but think that the hidden assets behind the good intentions of these individuals are not being utilized. I wonder if they are even aware of what they are?
Sunday evening, watching the BBC coverage of the star studded cast strut down the red carpet of the BAFTAS, showcasing some of the most luxurious fashion houses and Jewelry brands in the the world I could not help but think about contracted endorsements that dominate the celebrity image. Lets face it how many actually own any of these masterpieces that are a dominant force on the red carpet? Don’t get me wrong I do love the glitz and glamour, a celebration of achievements should never be underplayed but where is the line between aspiration and illusion?
Therefore when bringing the two elements together it creates somewhat of an interesting mix. This year films such as I, Daniel Blake and Lion have touched on some very relevant social issues that face different parts of the world today. These two particular films have hit me most as they have built emotional connections to issues that are so far removed from a lot of people in society, yet resonates with many. It brings what really matters to the forefront. I have highlighted these particular films because they have caused a ripple affect into the real world, generating a leveraged social action for good.
Through the eyes of Daniel Blake, Ken Roach captures the truth of the cruel realities of people who fall through the cracks of society. What strikes me most is how ‘society’ has underestimated assets such as integrity, honesty and compassion. This film is catalysing conversations that are critical if we want to improve the wellbeing of society.
Lion is a film that tells the true story of five-year-old Saroo Brierley, who gets lost on a train which takes him thousands of miles across India, away from his home and family. This story highlights the real issues that millions of street children in India face every day, most are not blessed with the luck of Saroo.
This film has gone one step further and has collaborated with charity partners 'Magic Bus' and 'The Railway Children'. These charities are doing some incredible work on the ground helping the lost children of India get of the dangerous streets, give them safety and protection and even help find their families. The producers of Lion have started an online campaign #LionHeart to raise awareness and raise finance to support the critical work of the charities on the ground.
So I invite BAFTA, The OSCARS and the GRAMMY's to a conversation, I propose a social impact award to help catalyse the concerns of the good intentioned celebrities, providing a platform to act for good. What do you think? are you ready to talk?