"Content and distribution are like a marriage. If the distribution doesn't work the marriage doesn't work, because then you are a tree falling in the forest."
At the Cannes Lions Festival this past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.
David and Mindshare NA have been great partners to AOL, and in his Shingerview he highlights the importance of partnership, for content, talent, distribution, and optimization. "Partners such as AOL are really important because content is nothing without the right distribution in the right way and I think it is crucial to have great partners."
Watch the full video here.