Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group


"We are not chasing trends, we are not trying to be cool, we are just trying to be ourselves."

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

Through experimental marketing, taking risks, and working closely with her team and agency partner, Erika works to keep Ray Ban relevant and innovative, not by chasing other brands or trends but by looking internally and trusting her gut.

Watch and she takes me through it all in this latest Shingerview from Cannes.