"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embracing content creators, and the closer we work with those creators to share some of the insights, that enables us to make decisions not only on who we target, but how we target. That's the secret sauce for us."
At the Cannes Lions Festival of Creativity in June, I spent some time with a fellow Australian, Henry Tajer, Global CEO, IPG Mediabrands. Henry is charged with strengthening the network at large, delivering perspective on the media industry and impacting the direction in which it is headed.
Watch as Henry and I discuss how programmatic is taking the industry into the future, how agencies should approach content marketing for brands, and how media and creative agencies should work together.
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more informationTrack ballot status
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
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