Cannes 2015 #Shingerview: Henry Tajer, IPG Mediabrands

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"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embracing content creators, and the closer we work with those creators to share some of the insights, that enables us to make decisions not only on who we target, but how we target. That's the secret sauce for us."

At the Cannes Lions Festival of Creativity in June, I spent some time with a fellow Australian, Henry Tajer, Global CEO, IPG Mediabrands. Henry is charged with strengthening the network at large, delivering perspective on the media industry and impacting the direction in which it is headed.

Watch as Henry and I discuss how programmatic is taking the industry into the future, how agencies should approach content marketing for brands, and how media and creative agencies should work together.