"It's always better when someone else is telling your story and technology enables that. It's a great time to be building brands, because there are unlimited possibilities. You have to be telling stories that people want to be a part of. When other people tell your story that is when you know something is happening."
During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company. Jim is one of the most decorated marketers in our industry, and really helped to change the culture at the Cannes Lions festival by inspiring brands to come and celebrate creativity and the work.
Watch as Jim and I discuss how brands should approach Cannes Lions, how technology enables storytelling, and how marketers should approach content marketing.