"Contextually placed advertisements with the right content has the most impact on a consumer... The advertising creation part of the business will change more in the last 5 years than it has in the last 30."
At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.
AOL and NBCUniversal recently announced a content licensing, distribution, and co-creation partnership at our NewFront event back in April. We celebrated our partnership in Cannes and hosted our Monday Night party together, which featured a performance by Grammy Award winner Mary J. Blige.
Watch as Linda and I discuss the AOL and NBCUniversal partnership, the changing content landscape, and the convergence of data, creativity, and distribution.