Cannes 2016 Shingerview: Amanda Richman, Starcom

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"I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again. It is starting to come back to the simplicity of how do you connect with people."

At the Cannes Lions Festival of Creativity this year, I was fortunate enough to have Amanda Richman, President of Investment & Activation at Starcom, join the Shingerview series. Amanda is a digital veteran with 20+ years experience driving digital transformation within advertising, media and technology companies.

Watch as she and I discuss creating a competitive advantage for clients, what innovation means to her, and the power of brand experiences.