Cannes 2016 Shingerview: Bonin Bough, Mondelez International

2016-07-08-1468004229-5214402-ScreenShot20160708at2.56.38PM.png

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Cannes Lions, and nobody else is talking about the impact that messaging is having and what creativity looks like in a world of messaging."

At Cannes Lions Festival of Creativity, I spent time with my good friend, Bonin Bough, Chief Media & eCommerce Officer at Mondelez International, and author of "Txt Me: Your Phone Has Changed Your Life. Let's Talk about It." In "Txt Me", Bonin explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.

Watch as he and I continue the book's conversation in our reprisal Shingerview, discussing the future of advertising in a world driven by messaging.