"Data, technology, creativity all coming together - that was just starting 5 years ago. Was programmatic a word 5 years ago? I don't think so. And now it is THE word."
During Cannes Lions last week, I spent some time with my dear friend, David Cohen, who is MAGNA Global's newest President for North America. This interview was particularly exciting for me as David was one of my first interviews at Cannes back in 2011.
Watch as he and I discuss the convergence of data, technology and creativity, the challenges in cross-screen measurement and how much and how little has changed in our industry over the last 5 years.