"People are always saying how important storytelling is, not just for film and TV, but for business as well. But what they really should be saying is that making people feel something is what is important, because that is at the heart of what storytelling is doing. It is making you feel something."
At the Cannes Lions Festival of Creativity, I spent some time with Matthew Luhn, Story Veteran, Pixar. Matthew worked in the story department at Pixar Animation Studios for over 20 years developing stories and characters on 10 movies, 2 specials, and 8 shorts, including Toy Story, Monsters Inc., Finding Nemo, UP, Cars, and more. Along with working at Pixar, Matthew conducts story for business keynotes, classes, and workshops at Google, Apple, Schwab, Microsoft, Sony, Disney, BBC, among other places.
Watch as Matthew and I discuss the art of storytelling, the power of combining technology with story, and how to use data to tell better stories.