Cannes Lions 2013 Shingerview With Sasha Savic CEO Mediacom USA

How then does the CEO of a media agency not only embrace, but execute that philosophy? Because if there is one thing happening in the world of creativity and technology, it's that everything is getting more congested, more complicated.
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Talking with Sasha was like being led down the path to wisdom, not by an old man who has seen it all, but rather more like a brilliant mind that still gets excited by the lessons to come.

And the more lessons there are, the more the insight "Simplicity is the ultimate sophistication" rings true. How then does the CEO of a media agency not only embrace, but execute that philosophy? Because if there is one thing happening in the world of creativity and technology, it's that everything is getting more congested, more complicated.

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