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Can't Get This in a Box: Hair Color by a Professional, See Your Stylist to Lighten for Summer

We want your hair to look and feel healthy, and that begins by examining your hair for what it needs. Every head of hair is different. Every lifestyle is different. Matching all of that with the color you want is our work and passion.
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ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ

Mercedes-Benz Fashion Week New York 
Behind the Scenes with Avedaᅢ까トᅡᄁ ᅢ까タᅡモ Osklen SS14 at MBFW NYFW

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ AVEDA CORPORATION

Avedaᅢ까トᅡᄁ, The Art and Science of Pure Flower and Plant Essencesᅢ까トᅡᄁ, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Aveda manufactures plant-based hair care, skin care, makeup, Pure-Fumeᅢ까トᅡᄁ and lifestyle products. Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 29 countries worldwide.

<a href="http://aveda.com" rel="nofollow">aveda.com</a>

<a href="http://twitter.com/aveda" rel="nofollow">twitter.com/aveda</a>

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ DESIGNER

On Wednesday, September 11th at 7:00 PM at The Stage at The Tents at Lincoln Center, creative director Oskar Metsavaht of Osklen debuted his women's Spring/Summer 2014 collection. For Spring/Summer 2014 Metsavaht takes inspiration from the cut, color, vibrancy and transparency of gemstones, translating these influences into a collection of innovative fabrications and original prints. The Osklen aesthetic represents the lifestyle of modern men and women in a world where the urban and the naturalistic, the global and the local, the organic and the technological co-exist. This balance is further exemplified by the brand's use of eco-friendly &quot;e-fabrics&quot;. This season, Metsavaht utilizes ecological silk, formed by use of cocoons discarded by the industrial process and environmentally safe vegetable dyes.

<a href="http://osklen.com" rel="nofollow">osklen.com</a>

<a href="http://twitter.com/Osklen" rel="nofollow">twitter.com/Osklen</a>

<a href="http://twitter.com/osklenUSA" rel="nofollow">twitter.com/osklenUSA</a>

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ EVENT

Mercedes-Benz Fashion Week New York 

Mercedes-Benz Fashion Week is New York City's single largest media event, taking place twice a year (February &amp; September) at Lincoln Center, one of the most well known arts and cultural institutions in the world.  The event provides top designers an international platform to showcase their collections to more than 100,000 industry insiders from around the world, including buyers, editors, retailers, celebrities, VIPs, and more.  With more than 80 designers shows over 8 days, it is known as the premier event worldwide where style, beauty, supermodels, and celebrities come together to celebrate the best in fashion. 

<a href="http://mbfashionweek.com" rel="nofollow">mbfashionweek.com</a>

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ PUBLICITY

Photos added to the Creative Commons (cc) by
Aveda Corporation 
<a href="http://aveda.com" rel="nofollow">aveda.com</a>
<a href="http://twitter.com/aveda" rel="nofollow">twitter.com/aveda</a>

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ

Images licensed with the following Creative Commons license on September 12, 2013

<a href="http://creativecommons.org/licenses/by/2.0/deed.en_CA" rel="nofollow">creativecommons.org/licenses/by/2.0/deed.en_CA</a>

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ Mainstre.am

Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia.

We will soon launch with a service for content creators, publicists, and publishers around the world.

<a href="http://mainstre.am" rel="nofollow">mainstre.am</a>

ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ Contact

Questions can be sent to:

Tamara McCartney (Assistant Producer)
<a href="http://twitter.com/tamaramccartney" rel="nofollow">twitter.com/tamaramccartney</a>

and

Jason Hargrove (Founder)
<a href="http://twitter.com/jasonhargrove" rel="nofollow">twitter.com/jasonhargrove</a>
<a href="http://jasonhargrove.com" rel="nofollow">jasonhargrove.com</a>
ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ Mercedes-Benz Fashion Week New York Behind the Scenes with Avedaᅢ까トᅡᄁ ᅢ까タᅡモ Osklen SS14 at MBFW NYFW ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ AVEDA CORPORATION Avedaᅢ까トᅡᄁ, The Art and Science of Pure Flower and Plant Essencesᅢ까トᅡᄁ, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures plant-based hair care, skin care, makeup, Pure-Fumeᅢ까トᅡᄁ and lifestyle products. Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 29 countries worldwide. aveda.com twitter.com/aveda ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ DESIGNER On Wednesday, September 11th at 7:00 PM at The Stage at The Tents at Lincoln Center, creative director Oskar Metsavaht of Osklen debuted his women's Spring/Summer 2014 collection. For Spring/Summer 2014 Metsavaht takes inspiration from the cut, color, vibrancy and transparency of gemstones, translating these influences into a collection of innovative fabrications and original prints. The Osklen aesthetic represents the lifestyle of modern men and women in a world where the urban and the naturalistic, the global and the local, the organic and the technological co-exist. This balance is further exemplified by the brand's use of eco-friendly "e-fabrics". This season, Metsavaht utilizes ecological silk, formed by use of cocoons discarded by the industrial process and environmentally safe vegetable dyes. osklen.com twitter.com/Osklen twitter.com/osklenUSA ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ EVENT Mercedes-Benz Fashion Week New York Mercedes-Benz Fashion Week is New York City's single largest media event, taking place twice a year (February & September) at Lincoln Center, one of the most well known arts and cultural institutions in the world. The event provides top designers an international platform to showcase their collections to more than 100,000 industry insiders from around the world, including buyers, editors, retailers, celebrities, VIPs, and more. With more than 80 designers shows over 8 days, it is known as the premier event worldwide where style, beauty, supermodels, and celebrities come together to celebrate the best in fashion. mbfashionweek.com ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ PUBLICITY Photos added to the Creative Commons (cc) by Aveda Corporation aveda.com twitter.com/aveda ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ Images licensed with the following Creative Commons license on September 12, 2013 creativecommons.org/licenses/by/2.0/deed.en_CA ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ Mainstre.am Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia. We will soon launch with a service for content creators, publicists, and publishers around the world. mainstre.am ᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネᅢ까ヨᅡネ Contact Questions can be sent to: Tamara McCartney (Assistant Producer) twitter.com/tamaramccartney and Jason Hargrove (Founder) twitter.com/jasonhargrove jasonhargrove.com

It happens just like the seasons. Weather warms up and we begin lightening our hair.

It is so important that you consult with a professional stylist. "Why?" you ask. "That's expensive and there are so many products designed for home, and how-to videos online..."

As a stylist, I am a compulsive hair-watcher, and I see the outcome all the time on the streets of the do-it-yourself box color job. Here is what a stylist will provide that you just can't get in a box:

Experience. We do this a lot, with many different kinds of hair. Some of us specialize in coloring because we get such tremendous artistic satisfaction from producing uncommonly beautiful color. There is a huge gap in skill that will take your hair from "looks okay, got the roots" to "wow" with sublime depth, beautiful motion and versatility.

We look at your hair and your lifestyle to determine what color is right -- that starts the very second you walk into our studios. This is almost involuntary. It's like a reflex. We begin to think about what your hair needs, and what color will go best with your skin tone, eye color, your lashes and eyebrows. We want to know what you do for work, whether you're outside a lot in the sun or steering a financial plan in a board room.

This is so, so important. Have you ever considered how many shades of blonde there are? In fact, the variety is infinite, because professional stylists are mixing formulas on the spot. And even the exact same formula will look strikingly different on two people because their hair is different. We know how to work with that level of possibility.

We are looking for more than awesome color. We want your hair to look and feel healthy, and that begins by examining your hair for what it needs. Every head of hair is different. Every lifestyle is different. Matching all of that with the color you want is our work and passion.

Lightening, in particular, can be very hard on your hair. We will minimize the impact, because we know that beautiful hair is healthy hair and that it's not enough to get the color right.

A recommendation: if you've got an appointment to have your hair colored, use a cleansing shampoo a couple days ahead and then follow with high quality conditioner. Get your hair in great shape before you go in.

As always, be open to change!