About 30,000 people bought a hot steaming pile of truth in advertising this Black Friday, courtesy of Cards Against Humanity.
The folks behind the madcap card game, which bills itself as a "party game for terrible people," offered to send people "actual b***s***" in a special offer last month. The company explicitly said that anyone who bought the $6 holiday bundle should expect to open a box of poop from a live bull.
Even as game creator Max Temkin repeatedly tweeted out that it was just poop, people continued to buy. Before day's end, the poop had sold out.
Cards Against Humanity has pulled clever holiday pranks in the past, including 2013's "12 Weeks of Holiday B***S***." That fact may have fueled Internet rumors that this year's special package contained more of the same, or even a limited edition of the game.
But despite all that, the company appears to have delivered on its promise, as the above video shows.
The contents of the box appear to be dry and largely inoffensive, neither of which can be said of the humor in Cards Against Humanity.
People are reportedly re-selling the boxed poop on eBay for up to five times the sticker price.
Others panicked and wrote frantic emails to Cards Against Humanity asking for their money back. Those requests appear to have been denied, hilariously.
Although some companies will do it as a novelty, it's illegal to send feces to people via U.S. mail for the purpose of harassment.