P'Trique of "Shit Fashion Girls Say" fame and Free announced the news in their own cheeky way: a YouTube video where the very chic P'trique just can't keep Charlotte's secret to himself, spilling it (in hilarious cameos) to New York fashion royalty like Jill Zarin, Betsey Johnson, Derek Blasberg, Phil Oh, John Januzzi and Chrissie Miller.
Free, who's already the face of Forever 21, has also walked for Roksanda Ilincic, Vivienne Westwood Red Label and Marchesa, but this gig is sure to propel her into the mainstream (and inject Maybelline's image with some youthful effervescence.)
Now pleeeease, Maybelline, put out a line of makeup designed to match pink hair.
Make sure to watch the video above (seriously, did you watch it yet? We'll wait) and check out Charlotte's Forever 21 ads below to get a sense of what her Maybelline spots might look like.