A struggling auto industry and a foot of snow won't stop the many people who plan on attending the Chicago Auto Show at McCormick Place this weekend to check out the latest innovations in the auto industry.
While the show opened to the press Wednesday, the public show opens Friday and utilizes 1.3 million square feet of the McCormick Place complex through Feb. 20.
Here are some things you should know and models you should see if you plan on attending:
* Following a massive recall of many of their vehicles, Toyota unveiled their 2011 Toyota Avalon Wednesday and highlighted safety features while speaking to the media.
*Ford showed off its 2011 Ford Edge during the media preview, which is being lauded as a"refreshing" step for the struggling auto maker. Ford also unveiled its electric "European-style" delivery van.
*Other hyped autos? The Kia Ray, Honda's Odyssey Concept, Toyota's Scion tC and GM's new (less gas guzzling) Silverado.
* The show is open to the public from 10 a.m. until 10 p.m. Feb. 12 through Feb. 20, and is open from 10 a.m. until 8 p.m. on Feb. 21.
* The price of admission is $11 for adults, $7 for seniors and children between the ages of 7 and 12 and free for kids under 6 with a paying adult. Tuesday, Feb. 16 is "Women's Day" where women get in for $7.
For all you need to know about the auto show, visit the Chicago Auto Show website here.