Chimamanda Ngozi Adichie is proving that being a feminist and loving make-up aren’t mutually exclusive.
The acclaimed writer is the new face for British cosmetic company Boots No7 for their latest “Ready to Speak Up” campaign. Their campaign aims to show that beauty goes beyond looking pretty.
In the campaign’s commercial above, Adichie says that there was a time when she stopped wearing make-up because society tells women that they shouldn’t care too much about their appearance. But the author says she “woke up” when she realized “make-up doesn’t mean anything; it’s about how I feel when I get it right.”
In a press release, Adichie ― who’s previously talked about make-up being a part of her identity as a feminist ― said that how she styles herself isn’t about what’s acceptable by mainstream beauty’s standards but by what she likes.
”I love makeup, and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” Adichie said. “There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal.”
Here’s to letting your beauty shine from within!