MediaPost's Outfront conference takes place Tuesday at New York's Marriott Marquis Hotel. The conference "places this year's upfront advertising buying market in context with the overall media mix, allowing executives to enter the traditional TV and digital video upfront with their eyes wide open."
The conference description is as follows:
The television upfront has always been considered a gamble. And with new media, new metrics and some even questioning whether there should be an upfront at all, it's more important than ever to be fully armed before you head to the tables.
MediaPost's 2010 Outfront conference is the premier event focusing on television's most important event. This conference places the '10 upfront buying market in context with the overall media mix, allowing media buyers and planners to enter the traditional TV and digital video upfront with their eyes wide open.
Top advertisers, agencies, and network executives will discuss and debate the shape of the biggest advertising market of the year. Come join the discussion among the media giants as they fight for position and vie for the largest pot of gold at the end of the rainbow.
Join the best minds in the industry at MediaPost's 2010 Outfront Conference!
MSNBC's Chris Matthews will keynote at 12PM ET, and former Vice President Al Gore will speak
at 4:45 PM ET. In the meantime, the conference agenda can be seen here.