Christianity's Hijacked Brand
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Courtesy The Naked Pastor

Courtesy The Naked Pastor

David Hayward

Dear Christians,

I’m writing to you today to discuss a very serious matter. Your brand ― and especially the realm of Evangelicalism ― has been hi-jacked by extremists who are using it to advance political theories that have nothing to do with your beliefs. You may not have had anything to do with it personally, but this thievery has taken place right in front of you. It has been sinister and systematic, and we’ve arrived at a confused place today where the brand is now interchangeable with the extreme political right. I played a role in this maneuvering during the 1980s as the executive producer of Pat Robertson’s flagship TV program The 700 Club. Please bear with me as I attempt to explain.

The 1980s was the era that launched Christianity as a Republican political force. It has grown over the subsequent years and eventually energized the election of Donald Trump. Noted theologian Roger Olsen recalled for a blog commenter the very moment he realized what was happening.

For me the “tipping point” (almost driving me insane) was when television talk show hosts began inviting Jerry Falwell and his ilk onto their programs to speak for all evangelicals. Donahue, King, et al. Why didn’t they have moderate-to-progressive evangelicals on their shows to speak for evangelicalism? Because moderate-to-progressive evangelicals didn’t interest them. We speak with too many syllables and too much ambiguity. They wanted demagoguery, bluster, extremism. The fundamentalists calling themselves evangelicals provided it. Many evangelicals fell into line with this trend as did many fundamentalists. I am one of the few “hold outs” from the older, truer evangelicalism that refused and still refuses to go along with that narrative.

So the initial hijacking of the brand was the work of a powerful few, but it was aided in great part by a news media in search of cultural “sides” to explain conflicts between the right and the left. And this, of course, had to be done in a manner that would produce ratings or enhance readership. Hence, Dr. Olsen’s “tipping point.” Denominational Christianity was shoved aside by those who taught their flocks that political participation was a major tenet of living the Christian life. It didn’t matter that the GOP was the party of the wealthy, their “traditional values” synced so well with the faith that it was easy to convince Christian voters to support them - in fact, “become” them - and in so doing move conservatism even farther to the right through fundamentalist extremes.

They preach what I call the Gospel of Self, a self-betterment, self-improvement theology that can’t help but produce behavior contrary to the faith. Let’s face it: self is the very thing that must be overcome in the Christian tradition, not the building up of ourselves, so that we can run the world around us. That is called “idolatry,” and we all know the warnings about that. In terms of tonal quality and rationalization, the corporate voice of this group reminds me of the voice who said to Jesus, “tell these stones to become loaves of bread.” After all, He was hungry, and so are these extremists, hungry for what they believe has been taken from them by those evil liberals. We need to restore the brand to its rightful place, or Christian evangelism will become nothing more than a useless attempt to protect our own asses from a future of hellfire and damnation. We will continue to push people away and lose those from our flocks that are weary of what they see as hypocrisy. We need to let God be God, and put a stop to this damnable crusade for power and influence within the culture. I believe there are a great many who see this as contrary to the Great Commission but don’t know what to do about it.

Chris Hedges is a long-time critic of this behavior and speaks to it once again in a piece called “Trump and the Christian Fascists:”

“These believers ... detest the reality-based world. They condemn it as contaminated, decayed and immoral. This world took their jobs. It destroyed their future. It ruined their communities. It doomed their children. It flooded their lives with alcohol, opioids, pornography, sexual abuse, jail sentences, domestic violence, deprivation and despair. And then, from the depths of suicidal despair, they suddenly discovered that God has a plan for them. God will save them. God will intervene in their lives to promote and protect them. God has called them to carry out his holy mission in the world and to be rich, powerful and happy.”

It is the Gospel of Self. How to create satisfaction for yourself and your family in this life while fighting the battles of God in the political arena. This is the antithesis of what Jesus taught in the gospels, and it brings about the paradox of prosperity ― that discontent increases with opportunities for acting on it.

“The just shall live by faith” is the very foundation of protestantism. God is not mocked, and all who call themselves “Christian” know in their hearts that faith doesn’t include what’s in front of us in our culture. Life judges these things and acts upon them as the natural has always done the unnatural, and we need faith in order to let that happen without trying to move things along under our own power. The truth is we have no power to manipulate life. God’s usual method of dealing with our dissatisfaction is to keep pouring it on until we learn to truly trust Him, not our ability to do battle ourselves in hopes of “winning” a more comfortable living in this life. Don’t think that’s the way it works? Start praying for patience and watch what happens. We simply aren’t promised a peaceful neighborhood, a sinless, well-managed, and questionless society, or any other utopian fantasy that is trouble free for those of us supposedly in the know. What happened to our understanding that the corrupt nature of humankind is a trap for those who believe we have control over anything? We were promised that the poor would always be with us, and it’s by our reaction to and our treatment of those who live under poverty’s harsh taskmaster that we are judged. We cannot earn ourselves a rose garden no matter how badly we want one. That kind of justification would not be of faith anyway, so why do we try so hard to make ourselves feel so very special. Moreover, why do we attempt to force others to embrace that specialness?

“The disciples were called Christians first at Antioch,” the Bible tells us. There is no reference to denomination, doctrine, or dogma, because the term referred to the way those pioneers lived and taught others to live, their overriding behavior being the piety they displayed. They loved one another.

In all things as Christians, Jesus is our model, our example, our Lord, and the author of grace. If we have questions about any issue or behavior, we can look to Him for ourselves and not be dependent on what the preacher says or any so-called expert. This was the great cultural disruption in the West brought about by Gutenberg’s printing of the Bible with the first printing press. That invention ― along with common English translations of the book ― decimated the unquestioned power of Rome and spread that power across the land. So began the enlightenment, protestantism, and ultimately colonialism and a modern world governed by logic and reason.

Christians are still a great throng in the world, one represented as a tapestry of different practices and branches with no one granted the authority to proclaim themselves or anyone else the “real” Christians. Various creeds have been written to help better define our specific beliefs, although we cannot escape the truth that these were written by men. Some will insist that these men were guided by the Holy Spirit and therefore sanctified in God’s eyes, but fallen man is fallen man, and if we really believe that, it’s hard to blindly trust any such reasoning. I would argue, in fact, that we’ve used those creeds and such to create neat boxes within which we can place people who disagree with us, and that is not piety, not even close.

The natural inclination of children to love others is relentlessly “cleansed” by “Christian” parents eager to bring them into their separatist, nationalist folds, and the harm done in so doing is incalculable. Even within families, members who refuse to walk according to the beliefs of the patriarch or matriarch are privately and even publicly ostracized. Children grow up and become adults, and in many denominations, that means they leave, and, according to Pew, the “unchurched” population is growing at a pace unexperienced in times past. These young people are deeply turned off, and yet their antagonizers continue to loudly profess the very moral hypocrisy they see as they’re growing up. Lectures and disapproval are often tied to sexual activities and thoughts, thought to be immoral in the profession of many churches.

However, morality doesn’t begin and end with sex. It just doesn’t, yet these extremists argue morality entirely around the sex act. Abortion isn’t about killing babies; it’s about sex. If it were not, then why don’t these vocal Christians support birth control? The churches don’t talk about the statistics. Did you know that the abortion rate in the U.S. is back to where it was before Roe v Wade? It’s not a legal issue, and it never was. It’s about sex and the extremist view that the act is evil unless somehow made clean by the church’s sanctification through marriage. Gay marriage. Homosexuality. Transgenderism. They’re all about sex. We think it makes God angry, and we don’t want to get caught up in that anger, so we rail against any sexual practice outside marriage between a man and a woman. We claim God is judging the world for this, and yet the Bible points out that Sodom wasn’t destroyed for its sexual sins but rather for its failure to take care of the poor and the afflicted. One is free, therefore, to ask that if God is indeed judging today, who exactly is He judging? Perhaps the very church attendees who plead the morality message at every turn.

That’s a very dangerous practice, because morality is a much, much broader matter. It includes, among other things, obscene CEO salaries, oppression of workers through poor wages and conditions, opposition to welfare, insider trading, tax loopholes, flouting avarice, and removing government programs that protect the poor and the afflicted. How Christian people can side with such immorality is the great mystery of the Twenty-First Century, but it begins with those who have seized the brand and run with it.

I use the words “Christian brand,” because it’s a marketing problem. We need to see it as such, if there’s to be any hope of correcting the extreme shifting of Christianity far to the political right. And if this is to be, then we need to create faith-based arguments about it and spread those far and wide. Political debates today are required to be entertaining, and that means extremes going at each other. Let’s take that debate into the church, for debating in the public square is quite useless. Let’s not be afraid to confront questions of mixing theology and politics from the pulpit, in our Bible studies, and in our homes.

The only thing wrong with error, after all, is the contempt it breeds for those who would disagree, usually without investigation. We’re better than that, aren’t we?

Thank you very much for hearing me out. I am, your servant,

Terry

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