“Hoax.” “Scam.” “Superstition.” Something “corrupt” scientists believe in.
These are just a few of the ways Fox News has described climate change.
So it should come as no surprise that the network wouldn’t want to run a TV advertisement that calls it out for its ongoing denial of the phenomenon ― even though 97 percent of actively publishing climate scientists agree climate change is likely caused by human activities.
The ad, which was produced by Fenton Communications and the environmental group Friends of the Earth, shows a mock Fox News anchor reporting on extreme weather events ― drought, forest fires, sweltering temperatures and coastal flooding ― as the newsroom slowly floods.
By the end of the 30-second clip, the anchor is barely able to keep her head above water. The ad poses the question: “What will it take for Fox News to admit humans are changing the climate?”
David Fenton, the founder of Fenton Communications,
Erich Pica, president of Friends of the Earth U.S., said in a statement that the organization wants to “call out the nefarious role Fox News plays by keeping its audience confused about the climate threat to the country and world.”
Pica added that the network’s distortion is a big reason why Republicans, including presumptive GOP presidential candidate Donald Trump, continue to deny climate change.
Several studies have documented Fox News’ climate denial and its impact on viewers. A 2011 study conducted by researchers at American University, George Mason University and Yale University found that “the more often people watched Fox News, the less accepting they were of global warming.”
In 2012, a study by the Union of Concerned Scientists found 93 percent of the network’s representations of climate science to be misleading.