A super PAC allied with Hillary Clinton's presidential campaign unveiled another advertising barrage targeting Donald Trump on Tuesday, this time resurfacing some of his more misogynistic remarks for a digital audience.
Priorities USA will spend $1.1 million on its latest digital ad buy in what the group is describing as the opening salvo of a campaign aimed at women.
The campaign consists of three spots. Destined to be the most discussed is one highlighting Trump's insinuation that Fox News host Megyn Kelly was menstruating while moderating a presidential debate, as well as two vulgar references he made to fellatio. The comments themselves aren't what's shocking, since they've been aired and discussed before. It's how the audio is paired with video of a mother playing with two children -- with an uncomfortably timed closeup of the young daughter as Trump talks about Kelly.
Another ad spotlights comments Trump made diminishing fathers who change their baby's diapers, while the third serves as an homage to Hispanic families, with Trump's comments about deportations contrasted against Clinton's support for immigration reform.
The ads will run in Ohio, Florida, Virginia, Pennsylvania, North Carolina, New Hampshire, Iowa, Colorado and Nevada, according to a Priorities USA representative.
Airing on Instagram and Facebook, the ads are part of Priority USA's larger $35 million digital buy. The super PAC has already debuted spots targeting Hispanic and millennial audiences.
The scope of the campaign is, in itself, noteworthy -- a testament to how the election is going to be fought online, off the airwaves. But it's also remarkable how little work the ads require of producers. Trump has provided all the material himself, and much of it is easily accessible.
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